Gean Moreno and Ernesto Oroza on Generic Objects

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By Gean Moreno and Ernesto Oroza

e-flux journal #18
09/2010

By generic objects we don’t mean objects that affect a kind of generic quality—brilliantly commonsensical and ordinary objects that come from the rarefied space of the designer’s studio, and draw their value from that space. We mean really generic—milk crates, plastic buckets, shipping containers, wooden palettes, traffic barricades, decorative concrete blocks, urban trash cans and dumpsters, rubber tires, scaffolding, Scotch tape. It’s not that any of these aren’t designed, but rather that they are designed so incredibly well as to function with unparalleled efficiency within the systems of circulation for which they are intended.

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